In 2022, we wrote many evaluation reports for our clients.
37 to be precise. And 366 to date (since 2004).
Our philosophy for writing an evaluation report is simple:
1. Get to the point quickly. Brevity is critical to improving the odds that people actually read a report.
2. Substantiate “claims” with data written within the context of the project/program.
3. Know your audience. Make connections to them.
4. Highlight the good data (e.g., program, practices, policies) and the gaps/needs (lessons learned). Strike a balance.
5. Refer to the evaluation plan, questions, and logic model.
6. Use visuals in the form of graphs and add a narrative.
7. Make recommendations that are feasible and actionable.
8. Be objective. It is tempting to sometimes get carried away/entangled in the politics of the project and the people. Don’t take sides.
9. Have the report reviewed by a team member or an outside person/editor.
10. Get on with it. Keep it simple. Keep it real.